ServiceNow wanted to create a C-Suite engagement platform to increase influence amongst their C-level audience and prospects. With a plethora of generic C-Suite focused 'clubs', the LogicLogicMagic® approach was to find an aspirational name that had a strong connection back to the brand: 'Renowned'. Bespoke, content-filled kindles were then created to invite potential 'Renowned' members of the C-suite.