Twist, Lick & Dunk has been the Oreo ritual for over a decade. The challenge here was to broaden the appeal of Oreos to adults. The LogicLogicMagic® was to cast the child in the role of teacher in this series of commercials. We struck gold in casting four-year-old Pixie Davies in the lead role. She was rightly awarded a golden arrow at The BTAA Craft Awards for Best Actress. Sales of Oreos grew by 11% year-on-year after the campaign aired.